Performance

per + for + mance
/pərˈfôrməns

The action or process of carrying out or accomplishing an action, task, or function

MiXFits is quality makeup products that perform with exceptional results, results immediately customizable in color, finish and texture, because we’re different, and we all have the agency to change our minds.

What is the action, task or function of makeup?

We believe makeup’s function is to alter the appearance of the human body in part or in whole. To accomplish this, makeup must perform a variety of actions that can adjust to what end result an individual requires. And, we prefer not to have added weight, unnecessary additives or excess packaging.

Exceptional Actions of Makeup

Makeup should have options in adherence (the longevity, the stay-power of a makeup). For applications
like shadow or coverage, makeup should have long-lasting results, whereas uses like fall-out veils and
setting powders should have no adherence.

The feel is the experience of the makeup against your skin, and should be comfortable and smooth.

Makeup should be able to float to resist sinking into fine lines and wrinkles, and to maintain even
coverage despite moisture, natural oils, and heat.

Makeup colors should be capable of a wide range of vibrancies from bold to subdue. Intense color
potential is required for exceptional results across the array of human skin colors.

Makeup finishes should be flexible for maximum command of an overall look. Finish affects light
reflection. For instance, a matte finish reflects no light whereas a glitter finish can throw light around
like a disco ball.

Makeup should provide consistent results that can be repeated or altered reliably.

How does MiXFits work to achieve exceptional performance?

MiXFits is the deconstruction of makeup as we know it. In breaking down our color cosmetic tools to
their basic parts, we can formulate each product with its performance as the priority via the most
effective ingredients at intense concentrations to provide the widest range of options available for
custom makeup work. The concept is similar to the idea of making salt saltier. You don’t. But you can
take salty salt and dilute it to your taste.